Blackburn florist who collaborated with Vogue is expanding business

A Blackburn florist, who collaborated with Vogue and makes flower arrangements for celebrities, is expanding their business.

Raysa Farah, the owner of Blackburn-based LK Verdant, has released some new merchandise.

The brand new products are grey, oversized sweatshirts with a hand-drawn, illustrated design on the back.

Raysa Farah, the owner of Blackburn-based LK Verdant

It includes mini bouquets, butterflies, coffee cups and the phrase ‘you’re my type of flower’.

The design represents the ethos of the brand, which has grown from strength-to-strength after the self-taught florist’s collaboration with Vogue last year.

In October last year, Ms Farah was asked to film a step-by-step guide to making a vase arrangement for the official Vogue Weddings Instagram account, at which point demand for her products bloomed.

Raysa said: “I’m always using social media to ask my customers what they want to see from me, and something that has been requested for a while is branded merchandise.

“The people who support me and my brand resonate with the ethos of LK Verdant, and the things that I love and are important to me.

“The illustrated design on the sweatshirts includes many of my favourite things, including bear cubs, because I call my kids ‘cubs’.

“I’m grateful to be able to expand my business in the way that I am, all thanks to my loyal customers.”
Raysa in the LK Verdant sweatshirt

The sweatshirts can be bought through the LK Verdant website for £35, and the two oversized fits cater for sizes extra small to extra-large.

The brand sold 90 within 48 hours, and while they were originally intended to be limited edition, the team have decided to keep them on due to demand.

Working from her private studio in Lancashire, the former St Wilfrid’s High School pupil handcrafts and sells bouquets of flowers, some of which come in velvet hat boxes, to customers all over North West England.

The entrepreneur and flower fanatic has turned her pastime into a successful florist business, featuring in OK! Magazine, Selfridges, ITVBe, Daily Mail and Sky News, supplying celebrity weddings and creating flowers for people all over the world.

She worked on London Fashion Week and her arrangements were featured with photographs of former Hollyoaks star, Jorgie Porter.

Raysa also got a phone call from The Only Way Is Essex bosses to provide wedding flowers for stars Elliott Wright and Sadie Stuart.

She will also be hosting some wreath making sessions so locals can create some gorgeous arrangements for themselves.

Over the next two months locals can also attend one of two wreath making workshops hosted by Raysa at the Milton Hall Hotel, in Clitheroe.

She is inviting 10 people along to each session, and attendees will be shown how to make luxurious wreaths, using seasonal and on-trend blooms, and other elements. They can be displayed in homes or be given to loved ones as gifts.

Lancashire Telegraph: A festive wreath made by Raysa A festive wreath made by Raysa

Rasya, 30, added: “The wreath making workshops I’m hosting are for everyone – creatives, first-timers, or anyone who loves working with nature or flowers. Attendees will be able to choose from on-trend and seasonal stems, flowers and fruits – both fresh and dried – to include in their bespoke wreaths.

“I’ll be guiding people through the process, encouraging people to explore their individuality and even create a wreath that matches their home interior. At the end of the workshop they will have a gorgeous decoration to display in their home, or to gift to a loved one.

“No experience is required, it’s all about having fun and giving people the chance to connect with their creative side in a way they may not get to do very often. A lot of thought went into choosing the venue, I want it to be cosy, cute and provide an atmosphere everyone will feel relaxed in. We will be having afternoon tea and lots of laughter.”

The first workshop is being held on Sunday, November 28, at 2.30pm. The second is on Monday, December 13, at 2.30pm, both at the Milton Hall Hotel. The cost of each workshop is £65. To find out more and secure your place, email info@lkverdant.com. www.lkverdant.com.
 

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