The idea for Grace Loves Lace was originally born out of Megan Ziems’ own frustrations while wedding dress shopping over a decade ago.
The designer from Burleigh Heads on the Gold Coast felt like the bridal industry was dominated by structured, traditional wedding ‘uniforms’ that didn’t match her personality or tell her personal love story.
‘I felt disappointed with the whole bridal shopping experience; it felt uninspiring and stale, and I believed that brides deserved better,’ she said.
The purpose of Grace Loves Lace was to revolutionise how gowns were designed and sold.
The idea for Grace Loves Lace was originally born out of Megan Ziems’ (pictured) own frustrations while wedding dress shopping over a decade ago
Megan wanted to introduce brides to beautiful, luxurious, comfortable, accessibly priced, and ethically made gowns available through an innovative e-commerce platform
Megan wanted to introduce brides to beautiful, luxurious, comfortable, accessibly priced, and ethically made gowns available through an innovative e-commerce platform.
So she started Grace, as it is known for short, in 2011 with a clear vision of creating a new and exciting way to do bridal.
‘My goal was to provide a one-stop-shop for forward-thinking brides who wanted something unique,’ she said.
‘Fast forward to today, and we’ve evolved our business to include over twenty showrooms across Australia, the US, UK and Canada and gained a cult following worldwide.’
The Grace signature aesthetic has always been to provide luxury you can dance in.
The Grace signature aesthetic has always been to provide luxury you can dance in
The Hollie’s success on social media may be one part but the most popular gown ever sold is called the Clo (pictured)
It is known for layering and mixing fabrics and trims in unique combinations and silhouettes that are comfortable and allow the average bride to move.
In 2016 the original Hollie gown became the most ‘pinned’ wedding dress in the world and has garnered over 2.5 million pins on Pinterest to date.
‘Today, we have over 10 million pins reshared a month to brides wedding boards around the globe,’ Megan said.
‘We know how important these channels have been to the brand in growing our loyal following, particularly in the US and UK, and how they have helped accelerate our growth.’
The Hollie’s success on social media may be one part but the most popular gown ever sold is called the Clo.
Grace has just partnered with Australian-based recycling firm Upparel that allows the brands to recycle 100 per cent of their fabric waste
‘Available in classic rose lace, crepe and pearl lace, Clo’s mermaid silhouette hugs in all the right places to accentuate your best assets,’ Megan said of the $2,600 design.
‘Universally flattering and with the perfect amount of sex appeal, Clo will be always be a Grace icon.’
Grace has just partnered with Australian-based recycling firm Upparel that allows brands to recycle 100 per cent of their fabric waste.
On top of that Megan’s constantly looking at ways the company can be more sustainable, and on Valentine’s Day launched an ‘eco’ gown called Peaches Pearl.
On top of that Megan’s constantly looking at ways the company can be more sustainable, and on Valentine’s Day launched an ‘eco’ gown called Peaches Pearl
‘This signature style has been reimagined with our 100 per cent recycled, GRS certified pearl lace – resulting in an overall composition of 95.5 per cent recycled materials,’ Megan said.
Peaches Pearl features an effortlessly flattering mermaid silhouette with an off the shoulder sleeve in our signature floral stretch lace that supports and highlights the female form.
‘We’re so proud of our eco lace that we invented over a two year period, and we couldn’t wait to launch more styles in it. With all the customer love for our classic Peaches gown, we knew she was “the one,”‘ she said.
