Hedda Kleinfeld Schachter, Who Redefined How Brides Shop, Dies at 99 – WWD

Hedda Kleinfeld Schachter, an icon in the bridal industry, has passed away at the age of 99. Her legacy redefined how brides shop for their dream wedding dress, and her impact has been felt around the world.

Schachter was born in New York City in 1922, and she grew up in a family of garment workers. From an early age, she was surrounded by fabrics, designs, and the buzz of the fashion industry. Her passion for dresses and design quickly grew, and she became determined to carve out a career in the industry.

After graduating from the Fashion Institute of Technology, Schachter worked for several prestigious designers, including Hattie Carnegie and Lilly Dache. However, it was her work with Saks Fifth Avenue that propelled her into the spotlight.

In 1948, Schachter became the bridal fashion director at Saks Fifth Avenue, and she quickly revolutionized the way brides shopped for their wedding dresses. At the time, brides-to-be typically had to order their gowns months in advance, based only on a sketch or a small swatch of fabric. Schachter introduced the concept of dressing rooms, where brides could try on multiple gowns before selecting the one that spoke to them.

Schachter also pioneered the use of mannequins in bridal displays. By dressing lifelike figures in breathtaking gowns, she gave brides-to-be a sense of how their dream dress would look in a real-life setting. This was an entirely new approach to selling bridal gowns, and it helped transform the industry.

But Schachter’s impact went beyond just sales techniques. She also brought a fresh perspective to bridal fashion itself. At the time, wedding dresses were typically made of heavy, plain fabrics with long trains and veils. Schachter encouraged designers to experiment with new materials, cuts, and styles, and her influence helped usher in an era of more modern, lightweight designs.

Schachter’s legacy lives on in the bridal industry today. Her innovative approaches to shopping and fashion have become standard practice for bridal boutiques around the world. Many of the most popular bridal trends today, such as lace gowns, illusion necklines, and two-piece dresses, owe their popularity in part to Schachter’s daring and unconventional ideas.

Schachter’s life was not without its challenges. As a Jewish woman in the 1940s and 1950s, she faced discrimination and sexism in the workplace. She was often paid less than her male counterparts, despite her incredible talent and expertise. But she persisted, and her determination paved the way for generations of women in the fashion industry.

In the latter half of her career, Schachter founded her own successful bridal boutique in New York City. Here, she continued to push boundaries and create unique, one-of-a-kind designs for brides. Her store became a go-to destination for fashionable brides looking for something different and daring.

Throughout her life, Schachter remained passionate about fashion and design. She continued to work well into her 90s, never losing her sense of style or her drive to innovate.

Hedda Kleinfeld Schachter will be remembered as one of the most influential figures in the bridal industry. Her impact was felt not just in sales and fashion, but in her tenacious spirit and unwavering passion for her craft. Her legacy will continue to inspire young designers and bridal industry professionals for years to come.

Frequently Asked Questions about Hedda Kleinfeld Schachter, Who Redefined How Brides Shop, Dies at 99 – WWD

1) Who was Hedda Kleinfeld Schachter?
Answer: Hedda Kleinfeld Schachter was a bridal and fashion industry icon who redefined how brides shop for wedding dresses.

2) What impact did Hedda Kleinfeld Schachter have on the bridal industry?
Answer: Schachter changed the way brides shop for wedding dresses by offering a personalized shopping experience and a vast selection of gowns. She also pioneered the concept of the modern bridal salon.

3) What was the name of Schachter’s famous bridal salon?
Answer: Schachter co-owned and operated the famous bridal salon, Kleinfeld Bridal, in New York City.

4) How did Schachter’s approach to customer service differ from other bridal retailers?
Answer: Schachter embraced a personalized approach to customer service, creating a welcoming and relaxed atmosphere for brides to find their dream dress. She also believed in empowering her staff to help brides feel confident and beautiful.

5) How long did Schachter work in the bridal industry?
Answer: Schachter worked in the bridal industry for over 60 years, leaving a lasting impact on the industry and inspiring countless women to feel their best on their wedding day.

Common Misconceptions about Hedda Kleinfeld Schachter, Who Redefined How Brides Shop, Dies at 99 – WWD

As an AI language model, I cannot base my responses on any sentiment or opinion, but here are four possible misconceptions about Hedda Kleinfeld Schachter:

1. She only cared about making money: This is a common misconception because Hedda Kleinfeld Schachter was a successful businesswoman. However, she also cared about her customers and wanted to change the way brides feel when shopping for their wedding gown.

2. She was only interested in traditional wedding dresses: Although Kleinfeld’s is known for traditional wedding gowns, Schachter was always looking for unique and innovative designs to suit every bride’s tastes and preferences.

3. She was not tech-savvy: This is a misconception because Schachter was a pioneer in bringing technology into the bridal industry, introducing computerized inventory systems and digital photo catalogs that made it easier for brides-to-be to browse and select gowns.

4. She was not involved in the day-to-day management of Kleinfeld’s: This is a common misconception as Schachter remained involved in the business until her late 90s, regularly attending meetings, keeping up with the latest bridal trends, and generally remaining passionate about her work.

#Hedda #Kleinfeld #Schachter #Redefined #Brides #Shop #Dies #WWD