“Lead attribution refers to the credit that’s given for a customer’s interaction with your brand at various phases within their buying journey.” – Demand and Jump
Let’s break that down.
What is a customer’s interaction with your brand? It doesn’t have to just be a booking or purchase, it might be that they started to follow you on Instagram, visited your website or pinned one of your images to their Pinterest board. And why does this matter? Because it demonstrates interest and kicks off their customer journey with your brand!
So what is a customer buying journey? We like to call those sales funnels — all the steps that potential clients take as they discover, interact with, convert to paying clients, and advocate for your business or service.
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