New research reveals grey is the most popular color for bridesmaid dresses

While trends in bridesmaid dresses have changed over the years, one thing has remained the same: A bridesmaid should never outshine the bride. 

Perhaps a justification for the latest findings that the most popular bridesmaid dress color is the muted shade of grey.

Fashion experts at global retailer Boohoo analyzed Google Trends data to evaluate which colors are most popular in each of the states, and found that eleven states – including California, New York and Florida – search grey over any other.

Fashion experts at global retailer Boohoo analyzed Google trends data to evaluate which colors are most popular in each of the states, and found that ten states – including California, New York and Florida – search grey over any other

While trends in bridesmaid dresses have changed over the years, one thing has remained the same: A bridesmaid should never outshine the bride

‘Finding the perfect bridesmaid dresses for your bridal crew can be a mixture of trial and error, and when factoring in your bridal parties’ different looks, it can be daunting to know where to start,’ said a Boohoo spokesperson.

‘However, using Google or social media is a sure way of finding inspiration and this data offers a fascinating insight into which color of bridesmaid dress are favored across America, as well as showing the significance of both traditional and current fashion trends.’

Grey is subtle in tone; it’s lovely across a variety of wedding themes and allows for the focus to be on the bride.

In addition to California, New York and Florida, brides in Alaska, Illinois, Massachusetts, North Carolina, Ohio, Oklahoma, and Michigan also sought out the muted shade for their maids.

A grey dress can be worn with just about anything. That said, when paired with metallic shoes and accessories, it will come off looking high-end and expensive. 

Boohoo's study also found that ten states prefer shades of green, including sage, emerald and olive, for their bridal party

Boohoo’s study also found that ten states prefer shades of green, including sage, emerald and olive, for their bridal party

Boohoo’s study also found that ten states prefer shades of green for their bridal party. Not a bad option, as it’s fresh, lively and always in style.

The states which are solely looking for a green bridesmaid dresses are North Dakota and Vermont.

Sage, emerald and olive are the most popular bridesmaid dress options in two or more states; with the Google search for ‘sage bridesmaid dresses’ increasing 476% since January and most popular in Arizona, Maine, Montana and Utah.

Another green shade of bridesmaid dress that has proven popularity is emerald. A perfect jewel tone for fall and winter months, it is the most searched dress color by residents in Arkansas and Connecticut. 

Less rich than emerald is olive, a shade preferred by brides who want something subtle. Both Wisconsin and Pennsylvania prefer olive bridesmaid dresses over any other color or shade.

Lucky for bridesmaids, a green dress can be paired with every color of the rainbow. 

According to the study, gold bridesmaid dresses are the third most popular bridesmaid dress color

According to the study, gold bridesmaid dresses are the third most popular bridesmaid dress color

According to the study, gold bridesmaid dresses are the third most popular dress color. 

The festive shade is ideal for weddings around the holiday season. Universally flattering on all skin tones, your maids will add just the right amount of sparkle to your day. Let them have fun with their shoes and accessories!

Seven states searched for the color more than any other, including Idaho, Maryland, Mississippi, New Mexico, South Carolina, Virginia and Washington.

Burgundy bridesmaid dresses are the fourth most searched for color dress in America. And it’s no surprise, as the autumnal hue it makes for a cozy color palette.

The states searching most for burgundy bridesmaid dresses include Alabama, Colorado, Delaware, Nebraska, Oregon and South Dakota.

Surprisingly, the bright shade of orange is the fifth most popular color choice in America, with brides in Kentucky, Rhode Island and Iowa searching for it. 

Terracotta, is popular with brides in Minnesota and Texas. Apricot, rust and mandarin are also a go-to search. 

There are four states searching for shades of purple bridesmaid dresses. New Hampshire is searching for solely purple bridesmaid dresses, while Indiana and Tennessee are searching for mauve and New Jersey residents are searching for lilac

There are four states searching for shades of purple bridesmaid dresses. New Hampshire is searching for solely purple bridesmaid dresses, while Indiana and Tennessee are searching for mauve and New Jersey residents are searching for lilac

There are four states searching for shades of purple bridesmaid dresses. The regal color photographs well and will make your wedding party look and feel like royalty.

New Hampshire is searching for solely purple bridesmaid dresses, while Indiana and Tennessee are searching for mauve and New Jersey residents are searching for lilac.

It may be one of the hottest colors in fashion but when it comes to bridal, pink is trailing in seventh place. 

Pink and fuchsia dresses are popular in Wyoming and Louisiana.

Black may be the unofficial color of New York residents, but in bridal world, it’s only the most popular option in one state – West Virginia. 

Blue bridesmaid dresses come out on top in Hawaii, while surprisingly, Missouri is the only state searching for maroon colored bridesmaid dresses.

Other shades that are favored across America and remain the most popular in only one state each are yellow in Georgia and peach in Nevada.