Pink Is The Biggest Bridal Trend Of Summer

The story of how the bride came to own her candy floss-coloured wedding look is as joyful as the dress itself. There was only one of the matelassé organza silk dress styles left in the UK, and Rhodes had to track it down. An alert came from Dover Street Market, to say the store had sourced a new sample she would be interested in. “I trudged in, despondent in my failure up until this point to find the dress, and there it was in its full glory.” It was Valentine’s Day 2020.

Anna’s wedding to Fred Scott at Hauser & Wirth in Bruton was postponed twice, but her confidence in the dress never wavered. On the day itself, Anna felt otherworldly in her cotton-candy Cecilie Bahnsen, and accessorised with ice-white accessories to amp up the bridal factor. A pair of Jacquemus Manosque sandals with a ceramic bon bon-like sculpted heel, an A M Faulkner polka dot veil and a Shrimps Antonia bag added to the romance, as did her flower girls’ angelic white dresses worn with pink flower crowns – the reverse of her own colour scheme. “To be honest, I never wanted to take my dress off,” she says upon reflection.

Harriet Hall’s shocking Molly Goddard dress was a small rebellion against the times. 

Lisa Jane Photography

“It was so loud, it was subversive,” says this Molly Goddard bride.

Lisa Jane Photography

For rebellious bride Harriet Hall, who navigated wedding planning in the height of lockdown, the dress came before the engagement ring. “I want to get married in this,” she texted her friend after laying eyes on the feast of brilliant pink tulle swishing down Molly Goddard’s autumn/winter 2019 runway. Marriage was somewhere on the horizon, but Hall had struggled to see herself as a bride… until that flash of bright tulle melted her heart. 

“I’ve always felt I lacked the elegant insouciance that most women seem to have naturally stirring within them, and which is unleashed on their wedding day as they transform into ivory swans,” explains Harriet. “This was a dress so in-your-face that it rejected any suggestion of the virginal purity, wifely subservience or impassivity that white dresses can come to symbolise. It was so loud, it was subversive.” Accessorised with a regal pearl headband and a clutch bag from Simone Rocha, the final look, says Hall, is how she imagined Queen Elizabeth I might have dressed if she’d been a millennial.

After ordering 12 dresses from, Tat founder Charlie Porter found her fantasy dress: a Carolina Herrera gown in fuchsia organza, complete with polka dots. 

Will Patrick

Porter on her Carolina Herrera dress: “She made me feel delighted even at a glance.”

Will Patrick

Fellow pandemic bride Charlier Porter similarly chose her fuchsia polka dot Carolina Herrera dress, which she snapped up in the sale, because it felt delightful against a dismal news cycle. In the run-up to her small London wedding, in line with Covid-19 restrictions, Porter felt out of sorts and couldn’t put her finger on why. As soon as she put on her happy-making wedding dress, she “felt at home”.

Jamaica Walden eloped to southern California wine country for her wedding, and wore a Christopher John Rogers “Strawberry” dress that was a sweet tribute to her mother. 

Margot Landen

Jamaica’s mother, Rosanne Katon Walden, on her own wedding day. “She is my style icon and a constant source of inspiration,” says her daughter.

Four different weddings, one shared narrative. These women chose their rosy wedding attire because they didn’t relate to the conventional parameters of bridalwear. “Whenever I tried on anything more formally bridal, I felt as though I was playing dress up,” shares Rhodes. “I just wanted to feel authentically me instead of some version of the archetypal ‘bride’ that I didn’t identify with.”

This is not a new thing. Fellow alternative bride Jamaica Walden eloped to California wine country last summer and wore Christopher John Rogers’s 004 Strawberry dress as a tribute to her mother, who wore vibrant pink on her own wedding day many years before. Jamaica’s now-husband Barry Mottier’s jaw dropped when he saw his partner pulling off a high-fashion moment that spelled out “bride” on her terms – exactly as it should be on a day that is about two people committing to one another, exactly as they are.