The One Bridal, 68 34th St., Bldg. 6, sixth fl., Ste. C649, Sunset Park; 347-529-4600; theonebridal.com
Industry City is home to a West Elm outlet, the Nets’ practice facility, and the One Bridal Boutique, a simple salon stocked with wedding dresses from modern, minimalist brands like Halfpenny London and Lola Varma. Graphic designer Carly Klaire heard about the One from a friend of a friend and felt relieved to discover it was well-stocked with unembellished but sophisticated dresses at relatively low prices, such as a simple shift dress from Sophie et Voilà ($1,500). After Klaire tried on a few dresses at her appointment, the shop’s creative director, Sudhey Reyes, broke in with a suggestion — a slinky, Champagne-colored dress that looked “like a piece of fabric, nothing special,” on the rack but transformed into a showstopper on Klaire. “I was like, ‘Okay, fine, I’ll try this little nothing dress on,’” she says of the Cortana silk-satin “Rouge” dress ($2,900). Reyes was spot-on. “It hit me in all the right places,” Klaire says.