When Kavita and Srishti Kapur designed bridal floral jewellery and kaleere for Sonam Kapoor Ahuja in May 2018, the mother-daughter duo and co-founders of Floral Art weren’t aware that the actor was going to wear the ornaments for her own mehendi. “Sonam’s family members placed the order like regular customers. After the event, we could join the dots. But most times when it comes to our celebrity clients, the brief comes from their stylists. Post that, we share sketches and samples,” shares Srishti, giving a peek behind the curtain. “For Katrina Kaif’s wedding, Anaita [Shroff Adajania] sketched what she wanted, and we made samples before crafting the final look. Similarly, for Alia Bhatt’s corsages, her team shared references.”
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It was 20 years ago when times were financially testing for Kavita and Srishti. The pair, trained in Ikebana, the Japanese art of floral arrangement, decided to shape their hobby into a career by fashioning small bouquets for intimate parties. To say that two decades later their star is on the rise wouldn’t just be a metaphorical claim, but a statistical one. Today, Floral Art has sculptured itself as a gifting, design and decor studio that specialises in all things florals. Think wedding and party décor, to wedding accessories, trousseau packaging and floral jewellery. Just the fact that the brand has amassed a legion of loyal patrons and over 123k followers on Instagram is further proof that brides, wedding goers and those with a discerning eye for art can’t get enough of their offerings.
In full bloom
Kavita and Srishti, however, refuse to let numbers faze them. Carrying the brand’s manifesto of improvisation and innovation forward, they continue to chronicle a floral narrative that marries classicism with contemporary aesthetics. “While our designs branch from Ikebana, we take them up a notch by taking inspiration from things around us. We design our floral accessories as per the mood board we create every year,” shares Srishti. This also serves as the overarching theme to zero down on every mammoth and minuscule aspect of a collection. “We use different flowers and colours as per our theme. For instance, in our ‘Savannah’ theme, we are using coins along with flowers and other non-floral elements like pearls, feathers, ghungroos and gota motifs,” she adds. “Our USP is customisation. We customise our pieces in terms of colour, styles, size, details like choice of beads/pearls and the function for which a bride is going to wear them.”
Sustainability is the bedrock for Floral Art. “We invariably work with flowers that are available locally, and at times, blooms that can be easily imported. In the wedding industry, longevity is key and therefore, local produce is our go-to,” asserts Srishti. “Baby’s breath has been trending for a while now. But I like a mix of tagar kali and baby’s breath.”