Tips for small businesses from the “Say Yes to the Dress” TV show

Chattanooga, Tennessee (WDEF)- so Talking In Chattanooga Sae Yamamoto Durin Using a successful wedding dress television show as an inspiration, he helped a small business in Hamilton County get out of the pandemic.

“I love shows. It’s been running for 20 years. They have some very successful marketing. Their salespeople are great. Many people are afraid to sell. I think they gave a great example of a good sales experience, “says Dulin.

Durin said the show example could be used to show that other small businesses want to take advantage of these situations on their own.

“Most of us watch the show and know exactly what happens when you go into the store and try on those dresses, and they tell you if you’re going to say yes to the dresses And those processes will be transferred to your own sales experience and your business. So it’s like a great model, “Dulin said.

She said it was a tough year and a half for a pandemic, but it provides an opportunity for SMEs to grow.

“Sell directly as a way to bring money to your business without spending money. You can also talk to existing customers and get more cash from customers who are already in your business. So I’m helping people grow their sales without necessarily spending money, “Dulin said.

Tips for small businesses from the “Say Yes to the Dress” TV show

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