10 discounted wedding dresses in the January sales 2022: From ASOS to Coast

January 06, 2022 – 16:52 GMT

Megan Bull



Every bride deserves the dress of her dreams, and thanks to the January sales, you can shop the most beautiful and expensive-looking wedding gowns at a fraction of the price. ASOS, Coast, John Lewis, Selfridges and more are offering the most incredible discounts right now – and if you’re planning your nuptials for 2022, you won’t want to miss out! 

RELATED: 6 top wedding dress trends for 2022 – and the celebrity brides to take inspiration from

From lace wedding dresses to long-sleeved designs, sequin adorned styles to boho bridal gowns, there’s something for every type of bride – which will you choose?

Best wedding dresses in the January sales 2022

Tulle Layered Maxi Skirt, was £129 NOW £103.20, Coast

SHOP NOW

Part of Coast’s bridal separates collection, this tulle maxi skirt can be worn individually or layered over the rest of the collection to create a dress that’s truly one-of-a-kind. Designed with a contrasting black bow waistband, it’s giving us major Carrie Bradshaw vibes. 

MORE: Kate Middleton’s go-to fashion brand L.K.Bennett launches bridal collection fit for a royal

READ: Why Kate Middleton’s royal wedding beauty look was groundbreaking

selfridges-bow-wedding-dress

Jenny Yoo Crepe Wedding Dress, was £1160 NOW £928, Selfridges

SHOP NOW

Designed for the less traditional bride, Jenny Yoo’s bridal collection seeks to challenge the status quo. Cut from whisper-weight crepe, the Marley gown combines an elegant fit-and-flare silhouette with unique detailing that includes a seductively plunging back, slinky spaghetti straps, an oversized bow and a sweeping train. 

MORE: 7 celebrity weddings to look forward to in 2022: Brooklyn Beckham, Kourtney Kardashian, more

coast-wedding-dress-ballgown

Textured Tulle Bandeau Maxi Dress, was £269 NOW £134, Coast

SHOP NOW

Have a Cinderella moment in Coast’s textured tulle gown which has been discounted by 50% in the January sale. Classic and feminine, the bandeau bodice flows gracefully into a voluminous princess skirt that’s worthy of a fairytale.

coast-mermaid-dress

Long Sleeve Maxi Dress With Trail, was £199 NOW £159.20, Coast

SHOP NOW

An ideal choice for the minimalist bride, this long-sleeved wedding dress embodies a less is more philosophy. Available in a luxe ivory shade, the tailored bodice, flattering square neckline and open back add to its effortless charm. We’re particularly obsessed with the flowing fishtail hem that’ll trail like a dream down the aisle. 

asos-lace-bodice-wedding-dress

Plunge Lace Wedding Dress, was £135 NOW £61.40, ASOS

SHOP NOW

Say yes to ASOS’ lace wedding dress! Now 54% off in the January sale, the plunging neckline, delicate cap sleeves and pleated skirt are the definition of romantic. 

asos-cami-wedding-gown

3D Floral Embellished Cami Wedding Dress, was £195 NOW £156, ASOS

SHOP NOW

Giving off Gatsby vibes, this ornate wedding dress is adorned with 3D floral embellishments across the bodice and waistline – so chic.

reofrmation-ivory-gown

Ivory Cowl Back Wedding Dress, was £655 NOW £196.50, Reformation

SHOP NOW

Originally priced at £655, Reformation’s Sky Wedding Dress is now available to shop for £196.50 – winning. 

chichi-sparkly-wedding-dress

Bridal One Shoulder Sequin Maxi Dress In White, was £245 NOW £145, Chi Chi London

SHOP NOW

Bring a hint of Hollywood glamour to your big day with Chi Chi London’s sequin-embellished wedding dress. Reduced by 40% in the January sale, you’ll also receive free worldwide delivery on any order over £100. 

needle-thread-embellished-wedding-dress

Embellished Bodice Maxi Dress, was £250 NOW £100, Needle & Thread

SHOP NOW

One of Kate Middleton’s go-to brands, Needle & Thread’s champagne gown is sure to wow your wedding guests. Scattered with sparkling ditsy floral sequins in romantic pink and lilac hues, it’s crafted from voluminous layers of tulle to create a dramatic movement while you walk. 

ghost-wedding-dress

Cream Wedding Dress, was £295 NOW £148, Ghost

SHOP NOW

Boho brides will adore the striking cut-out neckline on Ghost’s Rosa Dress – a favourite brand of both Holly Willoughby and Kate Middleton. 

HELLO!’s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.