A young mum who dreamed of having the perfect wedding as a child and even made up scrapbooks of how her day would go is set to open her own bridal shop. Lucy Cope is opening the shop along with her mother-in-law and business partner, Susan, near Burton.
The pair say they are thrilled to be opening Veil and Vow Bridal Studio and now want to make those childhood dreams come true for all brides from the town. Their shop is based at St George’s Business Park, in Newborough Road, just next to the fuel station.
Part of the special treatment for brides is having the entire shop to themselves along with their family and friends when they try on and chose their wedding attire. Customers need to make an appointment so choosing their outfits is a personal experience and all part of the build up to the big day.
In total there will be 43 dresses to view and try on, of course. Although for the next week only there will be more gowns for the opening week.
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Lucy and Susan get on famously and worked in the property business together for the last 13 years and so know exactly how each other works, sharing the same values, they said.
Lucy, 28, says she has always wanted to open her own bridal store after creating those scrapbooks of her dream wedding as a child with her cousin and can remember going to a supermarket while in France to buy the books. Her own wedding to husband James was the push she needed to make the dream of opening a wedding shop a reality, she said.
She said: “I loved it. I did textiles at GCSE and I made dresses. It’s always been something that I’ve absolutely loved.”
Susan, who shared her interest in all things bridal, said: “It’s just something we’ve always been interested in doing. Lucy has just been on maternity leave so now is the time to do it. We’ve had some time on our hands and then covid came and showed us that life can be very short. We decided to invest in ourselves.”
The women want to make it all about the experience, and say finding the perfect dress and the location is a big part of that. Driving down the country lanes to their shop means that brides can avoid busy town centres, the stress of parking and then finding the shop.
Here they can park up right outside the door, even charge the car if it is electric and arrive relaxed and ready to shop, they said. Susan said: “It’s by appointment only as we are big on customer experience. We want to make it enjoyable with dedicated time to the bride and her entourage.
“We’ve got a variety of dresses, playsuits and ones with shorts sewn in – whatever they feel most comfortable in.”
Lucy added: “One of my best friends is getting married and we went to a few places to try on dresses in city centres. We went to one in Manchester and got stuck in traffic and then we couldn’t park. When we got there there was not as much stuff as we expected.
“This is such a nice scenic journey from every direction and there are a lot of nice wedding venues nearby. The light is also really good and it’s not overcrowded. You can park right outside.”
Brides can also bring their own playlist of songs to make it more personal and there are other wedding accessories on offer such as veils, tiaras, headbands and even belts. The dress designers they sell include Hayley Paige, Ronald Joyce and Madison James.
Dresses include some with plenty of bling, others with a slit leg, short and long sleeves and some even have pockets. Others also have detachable overskirts so they can be changed from the day to evening do in one simple move.
Susan added: “The designers in the industry have been so welcoming. They have been amazing to us and so supportive.”
Appointments can be made by emailing email@example.com, calling 07527 292363, the Instragam page or by visiting veilandvow.co.uk
Susan and Lucy’s top tips for picking the perfect dress:
1. Go with your own instincts.
2. Try on a variety of dresses – as many styles as you can and get out of your comfort zone when trying on.
3. Have confidence in yourself that you know what suits you.
4. Listen to others’ opinions but go with what makes you feel most confident.
5. Even if the first dress feels perfect, try on others as it can be overwhelming trying on the first dress and you might find a different one is more suited to you or it will give you the confidence in your first choice.
6. Find the venue and then pick the dress as these set the scene for the whole wedding.
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