Merseyside wedding florist on the pressures of creating a ‘magical moment’

No wedding is complete without beautiful flowers, and the pressure for a florist to get it spot on cannot be overstated.

Jillian Dawn Floral Designs in Willaston, Wirral, is a family run business that creates stunning fresh floral arrangements for all occasions, including weddings.

But what does planning the flowers for a couple’s big day look like?

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Speaking to the ECHO, florist Emily and her mum Tracy said: “Most couples have an idea of how they want their wedding flowers to look, but we collaborate with them and put forward any suggestions and ideas. We discuss how best we can achieve their dreams within their budgets.”

Corsages from Jillian Dawn Floral Designs.

As for how long it takes to prepare wedding flowers, it depends on the styles chosen.

“Every design has to be perfect, so we take extra care with the flowers from the moment they arrive from our suppliers until the time they are delivered. In most cases, the bridal flowers will consist of the bride’s bouquet, groom’s buttonhole, bridesmaid’s flowers and buttonholes for men in the main bridal party.

“There’s also corsages/wristlets or handbag sprays for mums and grandparents of the bride and groom. Venue, ceremony or church flowers are often provided too, which can be pew ends, swags for chairs, pedestal arrangements, garlands, archways, and table designs.”

Every wedding season is different, with popular types of flowers and colours varying depending on what’s ‘in’ that year.

“This season’s favourites have included eucalyptus, gypsophila, olive, rosemary, waxflower and thistles, plus full-petalled roses in pastels and blush pinks, creams, whites and blues. Garden and meadow themes are also very popular.”

After weeks of preparing the perfect floral arrangements, it’s time for the wedding day itself.

“We deliver to our brides and groom typically two to three hours prior to their ceremony. All designs that are arranged in foam such as venue flowers and bridal tied bouquets are mainly prepared the day before and stored overnight in our cool conditions and flower fridge.

“It’s an early start on the morning of the wedding to make any of the wired designs such as buttonholes and garlands. Final checks of bridal flowers are made, stems are bound with chosen ribbon and they go into aqua boxes so that they stay perfectly fresh and hydrated. Boxes are packed according to our checklists of content for each delivery address, and two florists set off to decorate the venues and put our designs into position.

“Our favourite thing about being a wedding florist is seeing a delighted bride when she first sees her bouquet on her big day. It’s such a magical moment! Careful planning, hard work and using all our experience to ensure our couples are thrilled when they see the results is always our aim.”

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